Who We Are

About Overtake Media

Where aggressive growth tactics meet 20 years of enterprise systems thinking

Launched In

2015

Combined Experience

24+ Years

Imran Rana

Founder & Systems Architect 20+ years across airlines, medical & enterprise

Bilal Nawaz

Head of Paid Acquisition Meta & Google specialist


Abdul Sheikh

Creative Director Growth Strategy • Content • Systems


OTM started when two professionals got tired of watching it happen. One had mastered performance systems by becoming his own client. The other—Imran Rana—had spent 20+ years proving ROI across airlines, medical clinics, restaurants, and enterprise brands where most agencies said "it's hard to track."

His philosophy became our foundation: Everything a business does can be tracked digitally. It's all connected to marketing. And success comes from connecting the dots.

We don't run disconnected campaigns. We engineer integrated systems where your ads connect to your website, your website connects to your booking system, your booking system connects to your CRM—and every piece is tracked and optimized for revenue.

20+ years of systems thinking. Multiple industries. One obsession: provable ROI.

Vision Behind OTM

Evolved Through Experience. Unified By Vision.

Everything connects. Everything can be tracked. Most agencies just don't know how.

Evolved Through Experience. Unified By Vision.

Everything connects. Everything can be tracked. Most agencies just don't know how.

OTM started when three professionals got tired of watching it happen. One had mastered performance systems by becoming his own client. The other - Imran Rana, had spent 20+ years proving ROI across airlines, medical clinics, restaurants, and enterprise brands where most agencies said "it's hard to track."

His philosophy became our foundation: Everything a business does can be tracked digitally. It's all connected to marketing. And success comes from connecting the dots.

We don't run disconnected campaigns. We engineer integrated systems where your ads connect to your website, your website connects to your booking system, your booking system connects to your CRM - and every piece is tracked and optimized for revenue.

24+ years of systems thinking. Multiple industries. One obsession: provable ROI.

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Our Core Values

Driven by Data, Powered by Systems Thinking

Overtake Media was never meant to be "just another agency." We built this because we knew there had to be a better way-one where everything connects, everything tracks, and results matter more than reports.

Everything can be tracked. Everything should be tracked.

With 24+ years of combined experience proving ROI across industries, we obsess over data because it tells the truth. Every appointment booked, every table filled, every qualified lead, every closed deal-we track it all and optimize ruthlessly. If it can't be measured, we don't recommend it.

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team pic
team pic

We connect the dots others miss.

Your website isn't separate from your ads. Your patient experience isn't separate from your marketing. Your sales team isn't separate from your lead gen. Your reservation system isn't separate from your conversion rate. We see the whole system—and we engineer every piece to work together for growth.

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Accountability over activity. Revenue over reports.

We don't pad decks with vanity metrics or hide behind "brand awareness." We fight for outcomes that impact your bottom line: more patients, more reservations, more qualified leads, more closed deals, more revenue. You get a team that treats your growth like our own.

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We’re not a vendor. We’re a partner in your growth.

What We Do

Our work is rooted in one principle: if it doesn't connect to revenue, it doesn't matter. We take the time to understand your business model, your customer journey, and your growth constraints-then we engineer integrated systems that drive measurable results.

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